This article explores the growing practice of social recruiting, the benefits that accrue form social recruiting, various tips and strategies for successful social recruiting, as well as the mistakes to avoid making when employing social recruiting. Harrods social media recruiting strategy smartrecruiters. Although social media are increasingly used in the employee selection and recruitment process, six significant challenges remain. People who know how to use social media are considered early adopters and are highly in demand in today. Proactively using social media is a key part of any companies marketing strategy, especially in a competitive environment like recruitment. If your social recruiting strategies arent up to snuff, you could be missing out on the best candidatesor worse, turning them off to your job openings entirely. This wellwritten definitive guide to social media recruitment is an essential resource for integrating social media into recruitment strategies and processes.
The most effective social media recruiting applies the elements of smart social media practice in general, said sherrie a. The importance of social media in the recruitment world is growing all the time. How recruitment agencies should use social media strategies. The basics of social media recruiting strategy and tips. But, there are certain risks that could prove damaging if a formal strategy isnt implemented.
However, training in the optimal use of social media is essential. They must develop social media recruitment strategies to use. Legislation and good practice and the range of recruitment sources and selection methods as. While linkedin is the primary source of new hires, used by 57 percent of respondents in the shrm survey, nearly onethird also found employees through professional or industry association social networking. Blog human resources 5 keys to a successful social media recruitment strategy for a job seeker, finding a job is increasingly about who you know. Pdf social media in employee selection and recruitment. The recruiters need to adopt strategies to make the most out of the social media sites, when it comes to finding and hiring new talents. The goal of my paper is to present how social media impacts recruitment starting from a summary of. Five steps to get you started today page 4 why social recruiting matters before you jump into social recruiting, you should have a good idea of what you stand to gain from the effort. From establishing your company brand on social media down to finding the right places on the internet, here is a checklist for effective hr planning on recruitment and hiring.
Madia said the key to developing a social media recruiting plan is to test as you go and to compare results with other recruiting strategies based on things like viable applicants, response. The most obvious reason for including social media in your recruitment strategy is the fact that you can set up social media pages very fast and very low prices. The use of social media is growing daily and its use in the recruitment process seems to have grown exponentially. Instead i threw some ideas out there to help recruiters focus on real goals, strategies and tactics. Marwan, yussef abstract the goal of this research is to.
With the current study first results were detected which explain to what extent the use of social networking sites leads to effective recruitment. In the end, how a company utilizes social media in their recruitment process is vastly dependent on their overall hiring strategy, but the question of whether or not they should be is simple. Recruitment today is more strategic, per sonalized. Three ways social media and technology have changed. Is social media the catalyst for recruitment process outsourcing. Theory, practice, and current challenges by richard n. The influence of social media on recruitment and selection. Ask a lot of questions to build the right social strategy for your company asking a lot of questions is key to launching and cultivating an effective social media strategy.
After the success that harrods has had on facebook and twitter combined with the retail industry move towards social recruiting, we saw an opportunity to give our company a voice and reach out to potential candidates. For nearly 9 years, srsc has continued to help talent acquisition, hr executives, and leaders leverage emerging recruiting practices. Since the introduction of online job boards, social media websites, and other related technologies, the recruiters job has changed immensely. Used correctly, it can help your seo and strengthen your brand, but most of the battle is in making sure youve researched your demographic correctly and can tap into. Keys to a successful social media recruitment strategy. Social recruiting puts your organization in the mix with candidates that you would otherwise not be. The risks and benefits overall, using social media to recruit employees is a useful tool in recruitment. Best practices for using social media as a recruitment strategy. Using social media in your recruiting strategy recruiterbox. More candidates are using social media as part of their job. The thoughtful development of a recruitment strategy is critical. Below are six tactical tips shared by kevill and sargent for a successful social media recruitment program. Social media strategy guide how to build your strategy from start to finish whether youre a social media coordinator for a growing local business or an entrepreneur wearing many different hats, this guide will give you the professional framework you need to create a social media strategy from start to finish.
The importance of social media in recruiting onrec. A social recruiting strategy needs to be part of the companys overall goals. Unlike other marketing tool, these sample format options also provide the same facility with few minor variations for such social media strategy template. As the worlds most widely used social relationship platform, hootsuite enterprise enables global businesses to scale social media activities across. Best social recruiting strategies for 2017 and beyond. The following are some advantages of social media on recruitment. The hiring process is an integral part of running any business.
Guide to creating a social media strategy 7 trusted by of the fortune 000 hootsuite enterprise empowers organizations to execute business strategies for the social media era. The share of companies that use social media for hiring purposes has grown from 82 percent in 2010 to 92 percent in 2015 finding top talent in your field isnt always an easy task. Social media for staffing agencies and recruitment firms. Social media recruitment strategies why you should attend this course. The best passive talent may not be checking out job boards, but. Improve your social strategy with best practices and datadriven outcomes. How to use social media recruiting strategies to hire the best people. Smart social media recruitment strategies ark group. Sometimes you wont need to pay a single dime during the entire recruitment campaign depending on your previous reach and community buildup. How to effectively use social networks 2 social recruiting benefits because people are your greatest asset, you need to find a means to connect with the best candidates within your industry. If you dont have your action plan sorted out yet, dont worry, we can help you out with our 9 tips on social media recruiting strategies.
Recruiters who jumped on the social media trend once had a competitive advantage. Luckily, with social media, your job just got easier. You can get results with recruiting and social media but you have to do things in a certain way. Even if you grew up in the digital age, it can be tough to get a handle on how these powerful tools can be used to our advantage.
Connecting your social media recruitment strategies with linkedin, facebook and twitter will help to expand your search beyond the traditional job seeker, by letting you automatically post your jobs as they become available to be viewed by hundreds of thousands of highly qualified candidates. Tips and strategies for social recruiting cleverism. Using common social networks like facebook, twitter. The opportunities are seemingly endless and as long as recruiters use such tools in. Overview of the 9 tips on social media recruiting strategies. Out of the companies that dont use social recruiting. Which social media sites work best to find qualified hires. This course is designed to equip hr and inhouse recruiters with practical application of social sourcing, social job distribution and employer branding to attract the best talent to your organisation. Social media recruiting can be a beneficial addition to your candidate sourcing strategies. Try recruiting with social media as one of your sourcing methods in recruitment. Smart social media recruitment strategies 3 social media has embedded itself into our lives in relation to both work and pleasure. The best social media recruitment strategies in 2020 the importance of social media in the recruitment world is growing all the time.
Stacy lambe got hired by buzzfeed because of a meme he created of hillary clinton. Three ways social media and technology have changed recruitment prior to the introduction of social media and technology, recruiters focused on facetoface networking and cold calling candidates. Recruiting strategies to make hiring work for you in 2020. Social media recruitment strategies for employment. Dawn stiff was hired thanks to her vine video by the economist. Though job boards are still a popular tool, only 15 percent of job seekers were hired to positions they applied to through job boards in 2014, according to u. In this article, i will introduce to you 10 social media strategies that you can use in finding excellent talents. Transformational ehrm is concerned with strategic hr activities such as knowledge management and strategic reorientation. Pdf use of social networking sites for recruiting and selecting in. How to use social networks throughout the recruiting funnel, including dos and donts and legal risks. Impact of social media on recruitment kraniumlocal. Smart social media recruitment strategies arent just about shareable infographics and snappy hashtags. Empower your business with social recruiting strategies. The best social media recruitment strategies in 2020.
The recruiters guide to social media strategies insights blog. As the landscape of recruiting changes, different methods a. While a social media profile doesnt need to be sterile or professionally branded, it should convey a sense of that candidates relationship with social media. Social media recruiting strategies for hr success dont getleft behindsocial media as astrategy forrecruitmentwilliam chindirector, staffing qualcomm 1. Its popularity is undoubtedly driven by the millions of existent candidates. Social media is a useful way to recruit passive candidates. Social media strategy guide hootsuite social media. The books comprehensive and practical approach, with compelling case studies, provides a strategic framework and a clear road map, all in an insightful and engaging way.
The use of social media in recruitment to research. The success stories on both companies and individuals finding their dream match through a social media recruitment campaign keep rolling in. Add to that the fact that 73% of millennials located their most recent job on social media and it becomes obvious that social media has become a major platform for discovering emerging talent in your staffing agency or recruitment firm. Social media in employee selection and recruitment. Glassdoor reports that 86% of people in the first 10 years of their career are likely to use social media in their job search. As the role of social networking sites in recruitment is a relatively new topic for hr departments, it is difficult to compare new findings with old ones. Recruitment via social media sites university of twente student. Best practices for using social media as a recruitment. How can social media be applied to build a strategic online presence of the. Smart social media recruitment strategies looks at why organisations now need to embrace the use of social media, the business case for such a move and a selection of new social recruiting case studies that finally prove that obtaining a social media return on investment roi is now a measurable metric. Get a step by step guide along with professional tips from these plan templates grow your social media presence all the more. This will shape how you function online, what you choose to share with your followers, and how you measure your success.
It might also be smart for a company to use multiple screeners. Provides an understanding of the social media landscape from an hr perspective, which is crucial in todays digital age where recruitment is increasingly moving online shows how to devise and implement a social media recruitment strategy that is aligned with your organizations objectives offers tips on the best tools and social media platforms to use to make the daytoday recruitment process. Social media and social recruiting strategy ideas for 2015. An adweek report suggests that 92 percent of recruiters use social media to find the best candidates for each position. Hiring strategies social media recruitment something that is superfamiliar to us all as recruitment and hr professionals, right. There are a lot of people on social media, 78% of the u. Social media is a relatively new tool for most business firms. Whether you are a small business owner, an hr manager, or the ceo of a large company, you will have to recruit at some point in your career. And that is where you should be looking to direct your recruiting efforts, to social media. Particularly for strengthening brand image and reaching unique candidates. Find out why and how to use social media for recruiting. Social recruiting social recruiting is fast gaining popularity. Some people are still skeptical about social media recruiting, though i cant figure out why. Many organisations around the world have already taken the inevitable step of starting to use social media as a complementary part of their recruitment strategies.